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Digital Marketing Manager

  • Location: Burnley, Lancashire, England
  • Salary: Up to £40,000
  • Type: Permanent
  • Posted: 313 days ago
  • Company: IQ Ecom

Digital Marketing Manager - Burnley - Up to £40,000 DOE

ECOM are excited to be working with an innovative customer focused SaaS business based in Lancashire. Our client have a well-established and impressive client base and are now looking for a Digital Marketing Manager to drive growth and continued success. By utilising cutting edge technology, they have gone from strength to strength which is supported by their team of experts.

Working in a modern, friendly and vibrant environment, you will be responsible for developing, implementing and analysing the marketing strategy. Working alongside hardworking and personable specialists, the aim of this role is to drive sales revenue and brand awareness. Upon taking on this role, you will have substantial budget and allocation freedom and will report directly to the board.

- Developing the marketing strategy
- Working hands on day-to-day across on and offline marketing
- Digital Marketing including but not limited to: SEO, PPC, social media, email marketing and paid social
- Strong focus on lead nurturing campaigns
- Creating content across the company website, blogs, social media and more
- Constant data analysis to identify areas for improvement and making necessary changes
- Increase create engagement and excitement around the brand
- Utilising analytics to track all marketing activity

- Target driven
- Previous experience of managing budgets or highly involved in its spend
- Lead generation experience
- Experience of the following at a strategic and hands on level: content creation, SE0, PPC, paid social
- A successful proven track record
- B2B experience
- Experienced utilising analytical tools and creating reports
- Analytical mind-set
- Strong rapport building skills - for both internal and external relationships
- Excellent written and verbal communication skills
- A proven and successful track record of in a similar role
- Passion to work in a start-up environment
- Previous management experience is not essential
- Highly creative and forward thinking

Extras: Dress code is smart casual

To apply, please submit your full CV to [email removed]