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Campaign Manager

  • Location: London, Greater London, England
  • Salary: £60,000 to £70,000
  • Type: Permanent
  • Posted: 155 days ago
  • Company: IQ Talent Centre

Campaign Manager

Permanent

London

Would you describe yourself as having excellent communication skills with a background in digital marketing? Are you confident with campaign development and familiar with modern marketing technology? If so, please read on…

Your role would be to work alongside the marketing manager to understand the needs for marketing campaigns to drive quotes, minimise sell cycles and optimise ROI across a range of data sources. This will involve working in close collaboration with other key teams to drive demand generation that contributes measurable outcomes.

Key Responsibilities

  • Develop the Eloqua plans to improve marketing and sales leads through increased targeting
  • Create and publish performance MI for stakeholders and leveraging reporting to understand and act upon Eloqua performance to drive campaign effectiveness
  • Maintain and encourage close relationships between the business, operating companies and the marketing team to ensure collective output to achieve goals
  • Support the development of training for all technical/non-technical users
  • Develop lead nature workflows by working closely with country-level marketing teams
  • Emphasise on ‘cut throat’ process improvements and efficiently contribute to the profitability of demand and lead generation insurance
  • Maximise programme effectiveness by promoting Eloqua best practices

Essential Skills

  • Good understanding of social media, SEO strategy techniques and paid search (Google Adwords)
  • Experience with business intelligence tools/reporting tools
  • Demonstrable experience in Direct marketing and aptitude with marketing automation platforms (Eloqua or Marketo)
  • Very good analytical skills
  • Comfortable working in a fast-paced environment to manage multiple campaigns at once

Desirable Skills

  • Experience with CRM systems (Siebel)
  • Hands-on experience

If this is you then please click APPLY now or email Kate(dot)brown(at)interquestgroup(dot)com

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